Located in the heart of Manhattan. Dogodendron is more than just a pet shop — it’s a curated destination for modern dogs and their humans. With a selection of high-quality, design-forward products, the shop blends function and style, offering everything from artisanal treats to sustainable toys, grooming goods, and minimalist gear built to last. Every item is chosen with care, built around the needs of urban dogs and the lifestyles they live.
/2021
When Dogodendron approached omen studio, their vision was clear: create a digital experience that matched the boutique feel of their physical shop. They wanted something modern, playful, and polished — a space that felt fresh but trustworthy, clean but full of personality. The website had to reflect their brand values: quality, design, and a deep love for dogs.
We worked closely to translate their in-store charm into an online experience. The result is a sleek, responsive e-commerce platform with warm tones, playful typography, and beautifully shot product imagery. We designed custom iconography, built flexible product filters, and integrated storytelling throughout — from origin stories of the brands they stock to tips on city dog wellness.
Beyond the shop, we built out features that help Dogodendron connect with its community — including a “Dog of the Week” spotlight, upcoming event listings, and a journal section with tips on everything from leash training to cold-weather paw care. The brand voice is friendly, informed, and just a little cheeky — just like their loyal customer base.
Dog owners in New York have no shortage of options, but Dogodendron stands out for its taste, its ethics, and its community vibe. Their website now matches that spirit — effortlessly blending style and substance, convenience and charm. It’s a place where design lovers and dog lovers meet, and where every click feels considered.
We’re proud to have partnered with Dogodendron to bring their boutique experience to life online — helping them reach more tails, more hearts, and more homes across New York (and beyond).
The End.
